PuroCRM Partner Program: Unified Sales & Marketing

Sales & marketing in one

Replace fragile integrations with unified workflows - from AI-generated social posts to e-signed contracts.

Nordic-native

Built for local business realities: Y-tunnus support, e-invoicing, GDPR tools, and Finnish, English, and Swedish interfaces.

AI-powered efficiency

Integrated AI for content generation, sales forecasting, and mobile meeting transcription.

Real-time market intelligence

News monitoring feeds competitor updates and market assessments directly into the CRM for timely outreach.

• Commissions are automatically generated when a customer invoice is created.
• Group open invoicing permissions into batches directly in your portal for straightforward payout.
• Client discounts may reduce your rate, but never below a guaranteed 3% minimum floor.

Commissions apply to base platform and per-user subscription fees only. Variable usage charges and third-party surcharges are excluded from the commission base.

Who is the PuroCRM Partner Program for?

The program is designed for Nordic marketing agencies, IT consultancies, and revenue operations professionals who actively implement CRM and ERP solutions for B2B clients.

What is the commission structure?

Partners earn a standard 20% recurring commission on the base subscription and per-user fees of linked tenants. Commissions are valid for the first 3 years of the customer's subscription lifecycle.

Are there any fees that do not generate a commission?

Yes. Commissions are calculated exclusively on subscription software fees. Variable usage charges, prepayment credits, and third-party surcharges are excluded from the commission base.

How do I get paid?

When a customer's invoice is marked as paid, an invoicing permission is generated in your Partner Portal. Your Partner Admin can group these permissions into a batch invoice submitted to PuroCRM for payout.

How long does it take to become an active partner?

Because we maintain a curated partner network, all applications are manually reviewed. Once approved, our admins provision your account and send an invitation link. The process typically takes 2–4 business days.

Can we white-label the PuroCRM platform?

No. PuroCRM is provided as a distinct, branded platform. Partners operate as official implementers and ecosystem experts.

Do my staff need to pay for user seats to support clients?

No. Active partners use secure impersonation to log into client environments and provide support without taking up a paid user seat in the client's billing plan.

Is client financial data visible to all my agency staff?

No. A dedicated support role lets staff manage client marketing and sales pipelines without seeing your agency's commission data, invoicing permissions, or batch details.

Why is multi-factor authentication mandatory?

Because partners can access multiple client environments via impersonation, we require MFA for all partner accounts to ensure enterprise-grade security and GDPR compliance.

What happens if a customer churns?

Commissions are tied to active, paid subscription invoices. If a customer cancels, commission payments for that tenant cease accordingly.

Can I offer discounts to my clients?

Yes. Tenant discounts can be applied by platform admins to help close deals. Discounts proportionally reduce your commission percentage, though never below the guaranteed 3% floor.

Where is the data hosted, and is it GDPR compliant?

PuroCRM is built for the Nordic market with strict GDPR adherence. Data residency, consent management, and export tools meet European standards.

Do I need highly technical staff to be a partner?

Technical knowledge helps for API integrations, but WYSIWYG builders, AI assistants, and native integrations allow marketing and sales professionals to deploy campaigns without writing code.

What level of support burden does the partner take on?

Partners act as the primary strategic and operational support for their clients. PuroCRM provides documentation and backend technical support for complex platform issues.

Can my agency create new tenants autonomously?

Based on your partner profile and readiness, platform admins can enable tenant creation for your account, allowing you to provision new customer environments from the Partner Portal.